The main role of advertising designers is that they take of everything that is related to the development of necessary ideas and advertising campaigns and slogans intended for the said company or a firm. It usually is geared towards advertisement and marketing concerns.
The role of an advertising designer is commonly limited in the context of working in the group or in an agency or even in a particular organization that hopes to achieve some good and relatable advertisement campaigns for the firm. Thus, an advertising designer should work in close tandem with the clients or even the target market of the product or service that they are offering for the market so that an ads designer may be able to establish the message or the desire that should be conveyed or be addressed by the said firm.
Moreover, an advertising designer must be able to know the basics to the intermediate design platforms so that one may be able to convert the message of the clients into a form of media intended to be incorporated in their advertising slogan. This may be in the form of photos, illustration or video. In this relation, a creative mind is also being required.
Duties of an Advertising designer:
- Initiate new project plan
They must ensure that the project to be done should always leave a memorable mark on the clients and customers. In this regard, they must be able to sketch various advertising layout for their clients to know the overall gist or idea of the said design.
- Make the necessary presentation edit
Aside from being able to establish a fierce marketing presentation, they must also be able to edit and do some necessary revisions and manipulations required in order to keep the presentation as according to what the client specifically requires them to do.
- Communicate with client or management
With regards to the theme or the future direction of the project, one must be able to communicate effectively with the client or the management as to how the said project should look or turn out into.
Salary and Possible Employment:
There is a lucrative profession when one deals with advertising design. Those who have been professionally connected in this field usually earn a median salary of $44,150.00 Futuristically, this profession has a positive growth rate of 17% as predicted by the US Bureau of Labor Statistics.
It should be noted that for one to become an advertising designer, one should strictly have a bachelor’s degree. After which, one may be able to earn future experience through some advanced master’s degree program.
Potential work environment:
One must be able to anticipate a fierce competition when it comes to advertising. It’s indeed a dog eat dog world out there where advertising concepts and ideas may be at risk of being outwitted or outperformed by rivals. Not only should be able to stay afloat with such a competition but one should also know the technicalities involved herein which is in fact necessary in order to make possible a final presentation to come to a realization.
Are you ready to pursue your art career? Get information on programs in your area and online using our art degree finder at the top of this page. ↑